In continuation with the exclusive report on what kids of today’s generation like to watch and how their lifestyle choices are in sharp contrast to ours’ as children, we look at how this generation understands matters related to money, finance and savings.
About the report:Â
A recent survey titled “Turner’s New Generations 2016: Power To The Kids” shares an exclusive report with Kidsstoppress on what defines your child’s TV viewing habits and what today’s kids really want to watch in their free time.Turner has commissioned Nielsen to conduct the survey for their flagship research study that throws light on the TV viewing patterns, usage of internet, food habits, lifestyle habits, how well they spend their pocket money and lots more. The research was conducted on about 6000 children over the age groups 4-6 years and 7-14 years. Here is what the extensive research has to say about kids and how they handle finances. Turner’s New Generationsâ„¢ study is the largest kids’ lifestyle survey in the Asia Pacific region.
Read the part 1 of this research on what today’s kids like to watch on TV ;part 2 of the research on what kids like to eat and part 3 on how kids are active on social media and internet.
Today’s generation kids (born between 1997- 2015+) are defined as “plurals” and are known to be very clear in their own choices, world awareness, standing for gender equality and adept at managing finances.
Money Matters:Â
When parents of kids aged 4-14 were asked if they give their children monthly allowances, the answer was a convincing yes. Around 52% kids (among the 3000+ children surveyed) receive pocket money and the average pocket money allowance was Rs 555 a month.
Festive occasions in India are another time when parents like to gift their kids and grandchildren money. Remember how when we were kids we used to line up along with the cousins to get the blessings of our grandparents and the small little envelope with currency inside? Kids today get a lot more than what we did, the survey says. Compared to 4 years, the gift money has shot up by 41%!
Did you know that the annual spending potential of Indian children is a whopping amount of INR22,594 Crores- higher than the GDP of countries like Bhutan and Maldives?!
 Infographics Source: Turner’s New Generations ™ 2016 Report
When elder kids were asked if they save their pocket money, only 50% of children save their gift money/pocket money and the tendency to save is greater among girls than boys.
When these children, aged 7-14 years were asked where they like to spend their savings, the answer was varied. Clothes, shoes, food, toys were the top answers, while there wasn’t much spending on books or DVDs.
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Mansi Zaveri
Kushal Singhal
KSP Team
Parul Gupta
Trishna Patnaik
