In continuation with the exclusive report on what kids of today’s generation like to watch and how their lifestyle choices are in sharp contrast to ours’ as children, we look at how this generation has taken computers and the internet like fish to water.
About the report:Â
A recent survey titled “Turner’s New Generations 2016: Power To The Kids” shares an exclusive report with Kidsstoppress on what defines your child’s TV viewing habits and what today’s kids really want to watch in their free time.Turner has commissioned Nielsen to conduct the survey for their flagship research study that throws light on the TV viewing patterns, usage of internet, food habits, lifestyle habits, how well they spend their pocket money and lots more. The research was conducted on about 6000 children over the age groups 4-6 years and 7-14 years. Here is what the extensive research has to say about your kids’ TV viewing habits. Turner’s New Generationsâ„¢ study is the largest kids’ lifestyle survey in the Asia Pacific region.
Read the part 1 of this research on what today’s kids like to watch on TV and part 2 of the research on what kids like to eat.
Today’s generation kids (born between 1997- 2015+) are defined as “plurals” and are known to be very clear in their own choices, world awareness, standing for gender equality and adept at managing finances.
Kids & Computers:
A detailed study on children’s usage of the internet and electronic gadgets throws up some interesting findings. The underlying conclusion was how kids today are at ease with gadgets such as mobiles, tablets, laptops or desktops. You name it- they can operate it! Among the 3800 study group, it was found that one in every two kids used a computer, between the ages of 7 and 14 and one in every 4 kids accesses the internet.
The good news, however, is, 9.4 out of 10 parents surveyed confirmed that they constantly monitor their child’s behaviour on social networking websites. Given today’s security risks involved in the digital space, this is a comforting fact.
Also when they were quizzed about what they used the internet for- using the search options for learning new stuff and downloading games were the top priorities. The survey also tells us that 32% children download applications out of which 70% download the paid applications.
And no prizes for guessing your child’s favourite social networking website! 92 kids from the age 7-14 years said they visited Facebook and it was also a favourite among 88 among the 300 odd respondents.
 Infographics Source: Turner’s New Generations ™ 2016 Report
The survey clearly tells us how this generation is vastly different from ours and how their knowledge over gadgets and the world around them is increasing along with the opportunities we are providing them to expand their knowledge and skills. With a little care and attention over how many hours they spend on the internet, and how safely they use it, we can be assured of raising a smarter generation.
Watch out this space for more on kids’ financial knowledge.
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Mansi Zaveri
KSP Team
