Indian Moms of Teens Also Look Out For Parenting Tips: KSP’s Digital Survey Of Indian Moms 2021

In the 2nd year of the Digital Survey of Indian Moms-an an offset of our Research Vertical- Kidsstoppress has interviewed over 2000 moms across 15 cities, this year, to understand the Digital Usage of Indian Moms in 2021. 

Kidsstoppress released findings from the Digital Usage of the Indian Mom Survey-2021. In the past 8 years, Kidsstoppress has collaborated with leading brands such as Marico, Unilever, Johnson & Johnson, Kotak, ICICI, Viacom 18, P&G, Netflix, Abbott, Amazon, Google, Nokia, Datsun, LEGO, Intel India, Nestle, amongst many others. Backed by KSP's Research Vertical, our survey in the 2nd year aims to understand moms better- what they need, desire and struggle with, especially in pandemic times. From moms who are starting a family to those with kids under 15 years, this survey breaks down the internet usage of approximately 650 Million Indian Moms. 

About the survey: 

The Digital Usage of Indian Moms Survey assessed 2000 moms across SEC A and SEC B in the age group of 24 to 45 years. This nationwide survey targeted working mothers as well as the homemakers across 15 Indian cities, such as Mumbai, Delhi, Bengaluru, Chennai, Nagpur, Indore, Kolkata, Ahmedabad, Surat, Pune, Guwahati, Visakhapatnam, Amritsar, Ranchi, Lucknow, among others. 

Scroll down to find out interesting finding about the millennial moms's digital usage from this survey:

• A whopping 50% of moms across India claimed that WhatsApp has emerged as the most used social media app, while Instagram remains their 1st choice when it comes to discovering new products and services in parenting, like last year. 
• How to keep kids busy soared as the most searched topic during the pandemic by Indian mothers- in a year where there was a surge of 85% in Google searches for online courses.
• Parents also searched for common pandemic queries like blue light blocking glasses for kids, improving mental health of the family etc
• Parental burnout was the most-discussed topic on KSP where we weighed in experts’ opinion and how to make the journey easier for today’s moms.
• Moms also searched for easy and nutritious recipes for children on KSP.
• Additionally, moms confessed they need help/ideas not just with their babies but also with their tweens/teens.
• Immunity & Health emerged as one of the top concerns of Indian moms during the pandemic as well as the 2nd most searched topic online.
• And Instagram continues to be the most preferred medium for product discovery for moms for the 2nd year in a row.
• When it comes to sharing content on social media, Funny & Humorous content lead the way, just like previous years. So much for stress-busting during parenting (especially during a pandemic)!

Commenting on the survey findings, Ms. Mansi Zaveri, Founder & CEO Kidsstoppress Media Pvt. Ltd said,

The pandemic brought in a new dimension of Indian parents, who are more well-informed than before and want to explore their choices before zeroing in on any decisions. The world of social media and trusted parenting platforms such as kidsstoppress.com have now emerged as her first circle of influence and something she trusts.

This survey reveals she spends an average 6 – 8 hours of the day’s time online and it is essential we understand how she uses it to help her in #SimplifyingParenting. 

This survey will help a lot of brands rethink their brand and communication strategies for the coming months. Marketers can use the survey results to plan their budgets and upcoming projects especially in  these uncertain times.

So if you are a mom, mompreneur who is targeting moms and kids or a marketing person and want to know about the habits of a parent was what your target audience is using, then this digital survey is what you need. Click here to access it now. 

The survey was also featured on leading websites and newspapers. Click on the images to read the features.