Don’t know if its after I started Kids Stop Press or suddenly people believe that the kids Industry has  a lot of potential and everyone must foray into it, that’s making Mumbai not a bad city for kids after all.  We absolutely love the international chains and edu-tainment industry looking as a huge potential. First the Stellar Children’s Museum launch in Delhi(read now if you haven’t already) and now Kidzania.
Kidzania, one of the world’s fastest growing edutainment brands is scheduled to open its first centre in Mumbai in April 2013 at R City Mall on LBS Marg.
The centre is expected to have its soft launch by early next year and be fully operational by the summer of 2013, they informed. They further said Kidzania provides children in the age group of 4-14 years a safe, unique and very realistic educational environment, wherein they learn with fun. Kidzania is an edutainment indoors theme park, scaled and built specially for kids, it’s about life experience, empowering, inspiring and educating kids through role-play, said Mr Kumar.
At Kidzania, kids can play different roles like fire fighter, journalist, bankers, doctors and many more, he added. Mr Barbieri said ‘We have been delighted with the responses that Kidzania has received globally and are confident that India will be equally good. The centres are spread across 75,000 sq ft with over 60 establishments and over 75 role-playing options for kids. “Our source of revenue will be through tickets, which will be around Rs 700 for a kid, corporate events and CSR activities among others,” Kumar added.
There is absolutely no doubt that kids and parents will both love this. What will be interesting is the execution and pricing of the concept in India.
http://youtu.be/l6FMovxfFno
Image Source: Fashion Circle.com & Kidzania Mumbai
Anisha Bajaj
Rati Ramadas Girish
KSP Promotions
