The arrival of a newborn reigns in a world of happiness to everyone in the family. The new mother is flooded with gifts by one and all. Sometimes, the gifts turn out to be interesting and useful, but most of the times, they end up as routine or boring stuff. A unique gifting option that caters to the baby needs, but is not mundane and boring is every mother’s dream. That’s when we heard about Masilo.
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What is Masilo?
Masilo specializes in organic baby bedding and gifting options which are designed and handcrafted with the best of the fabric. They specialize in baby products made of organic cotton that are hypoallergenic which give a smooth texture and finish for your new born to sleep comfortably in. Mas in spanish means more and ilo means joy- so Masilo strives to more joy to your bundle of joy!
The idea behind Masilo:
Masilo, started this year, is run by an all-women team headed by Eisha Maskara Sheth and Natasha Sabharwal. The dearth of proper baby gifting options in the market and reuse of age-old ideas like silver coins frustrated these mothers and forced them to come up with something unique and creative. In what started as a small venture to make baby blankets and bedding for close friends from their parent’s textile workshop, the reach and positive feedback inspired them to start Masilo. The women behind Masilo spent almost a year sourcing organic fabrics and developing the product and worked with craftsmen to test their designs. Upon releasing them at a few pop up shops, they worked on the feedback received and launched their online store. A passion project soon gave took larger forms and turned into a brand/business.
Collection:
The team of Masilo ensures a detailed process of hand illustrations to digital pattern making and back to handmade Indian textile skills such as wood block printing with a contemporary twist for their products. Their collection includes dohars, quilts, pillows, bolsters, fitted cot sheets and bumpers, shape cushion toys, storage baskets, buntings and wall mobile hangings. At present their target age group is 0-2 years and toddlers 2-6 years.
Buy HERE
Buy HERE
Where to order:
The collection is available on their websiteÂ
masilo.in and shipping is done worldwide. Their products are also available on online portals such as Amazon.in, Firstcry.com, Pepperfry.com, Mybabybabbles.com, Etsy.com, Allbutcake.com, Natty.in and Scootsy. The products are available at the below retail outlets across the country:
- Little Ivy, Mumbai
- Curious Village, Delhi
- White Brick Wall, Goa
- Peony, Hyderabad
Price: The products range between INR 1,000 and INR 9,800.
What we love:
- The sheer quality and touch of the fabric (made of Global Organic Textile Standard (GOTS) certified organic cotton) is impressive.
- The designs and the gifting options cater to every mom’s needs and are appealing for the new born section.
- The bespoke designs are one of a kind and the fact that they are not mass produced makes them special.
- The packaging of the products is done in a very classy manner to impress customers.
- The contemporary motifs used in the products give a happy feeling and that gets our thumbs up!
What we would like to see:
- Masilo plans to include more to their collection and we can’t wait.
- We would also like to see more designs(cartoons, etc) for such superior quality fabric.
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