A lot of moms continue to fuel their businesses on a single platform i.e. Facebook. Mom entrepreneurs use Facebook as the sole promotional device though Facebook groups, forums, whatsapp groups but what is interesting to see is that it cannot be a sustainable business solution as you grow. Without a doubt Facebook is a very important part of your Marketing spends but it cannot be the whole of it. Mybabycart started as an e commerce portal and soon morphed itself to be a marketplace for mom – entrepreneurs who can avail of experience, marketing efforts and contacts.
A lot of moms who leave behind their careers to start something on their own can always benefit from the expertise and experience. At Kidsstoppress we meet lots of mothers who can curate and work with fantastic new products but struggle to reach out to a larger audience and get caught up in the shipping and deliveries business. If you reckon with this problem and find it hard then you will definitely find this useful.
And like Mridula rightly said, “we have realized that women in India have some or other hobby and are very creative, they also create unique products for their babies as well as for other women. This creativity is also driven by necessity & willingness to give best to their baby.”
While we do have large retailers who sell a large number of baby items but these are mostly essentials and popular brand s that are easy to find versus niche brands that are primarily sold through exhibitions and personal contacts.
Mybabycart takes care of all the marketing efforts, catalog updates, technology , customer support and deliveries for them . This leaves the designer with only creating world class products and not getting consumed by things which are not their forte. They stock over 200 brands that cater to infants, toddlers, kids and expectant moms in categories like toys, clothing, essentials and more.
So what’s the advantage?
- Niche, boutique brands that don’t mass produce products.
- With only niche hand picked brands being cherry picked the offering is of great quality and taste and attracts a premium audience.
- Given that there is limited offering from each brand the customer doesn’t have to browse through innumerable pages to pick a perfect product. This helps each product standout.
- MBC does data-entry, customer service, provides fulfillment support, does re-conciliation & above all reaches out to right customers with their product. MyBabyCart is a ‘No-hassle’ Online Marketplace for Mompreneurs.
How does MyBabyCart work?
It’s really this simple!
- Register as a vendor on MBC
- A back end admin panel access is given to mom entrepreneurs so they can upload their products and share them
- The products go live on the MBC website
- MBC takes their products live on website.
- Moms can manage their products & orders via Admin Panel.
Order fulfillment?
- MyBabyCart makes all necessary delivery partner agreements
- The same vendors pickup the delivery after a submit pickup request is fulfilled
- The shipment is delivered to the address mentioned in the order and delivered to the customer
What do I need to pay?
MyBabyCart takes commission on every sale concluded on its platform.
With more than 85 + mom entrepreneurs Mybabycart has created a sustainable Eco system for mom entrepreneurs.
Hope this helps all the mom entrepreneurs in reaching out to a much larger base and getting more visibility for their master pieces. We would love to know your feedback so do connect with us Facebook, Twitter & Instagram and to receive our weekly updates you can subscribe here.
KSP Team
Khyati Bheda
