Early Foods is a mom-founded premium organic food company that envisions to feed natural, fresh and chemical free food to our children. When founder Shalini a new mom, and a runner-up of #KSPAwards2017 in the organic food category, struggled to find healthy food options for her own baby, she found her purpose: to re-introduce the traditional Indian foods for people at the most crucial stage of their lives – expecting mothers, breast-feeding mothers, infants and children who are beginning to develop their taste buds and also building their body that would frame a healthy life in future.
As a mom I totally believe in the traditional Indian food wisdom that is passed on to suit our environment, our local climates and is part of our DNA. What stands out for me as a mom in an aisle full of me too’s with various hashtags is the promise of all natural, fresh and completely free from any artificial flavours, colours, supplements, preservatives and any sort of chemicals.
As a mom of one, it’s often a struggle to balance healthy and yet yummy foods for the older ones and the what to feed my infant when I am travelling, time-pressed or still want to skip the imported purees and food mixes.
About Early Foods:
Early Foods, a Pune-based organic food brand brings in the goodness of traditional Indian foods for your toddlers and kids. From start health mixes to cereals for toddlers- Early Foods works on providing the best nutrition for your tiny tots.
The force behind Early Foods:
When Shalini Santhosh– the founder- began her mommyhood journey, she realised the struggle of finding a healthy food option for infants and toddlers that made the lives of moms easier and at the same time- didn’t compromise on the quality as well. The lack of preservative-free, homemade cereal for Indian babies brands prompted Shalini Santhosh- a Marketing Consultant- to start her own venture. The idea she says is on “providing them healthy, natural & fresh foods just like how his or her mom or grandmother would have made for them”.
Inspired by her mom’s values to consuming healthy and naturally processed organic food, Shalini wanted to revive the rich Indian food heritage of the forgotten grains where kids were introduced to the goodness of Ragi, Bajra, Jowar, Kangni (Foxtail Millet) etc and that’s exactly what Early Foods strives to achieve with their collection for tiny tots and new moms.
You May also like: Download meal plan for a 6 month old baby
Products:
Early Foods specialises in everything your child will need for a healthy meal time, right from their toddler stage. For the little ones as young as 9 months, they have a wide collection of cereals and porridges, instant food mixes, health mixes and natural sweeteners.
And Early Foods caters to not just the tiny tots but your older kids too! Their collection of organic cookies and rusks is an ideal option for evening snacks time. And if you are an expectant mom or a new mom there is something in it for you too! From Dry fruit laddoos to health mix.
Pricing:
All products are priced between Rs.175-320/- for full packs. The jaggery snacks like rusk & cookies vary between Rs.175-199/-. The organic porridge mixes range from Rs.275-300/-
Also, in case you are a mom who loves to try before buying- you are going to love this. Early Foods have trial packs of 50g that are priced at just Rs 85!
How to order:
You can place orders on their website- www.earlyfoods.com or on Amazon.in. Also, the porridge mixes & cookies are made fresh once you place an order and are then shipped to your doorstep within 3-5 days.
What Kidsstoppress thinks of this:
- Use of local & seasonal ingredients
- Uses ancient Indian food wisdom
- Strong emphasis on Indian millets versus internal grains
- As parents, we must say we loved the variety Early Foods has managed to bring in to the children’s food market with their wide range of products.
- From simple date powder to complex Satumavu powder, Early Foods has managed to capture the market by reading the customer’s pulse right.
- While parents today are looking for preservative-free food, and Early Foods sure delivers on that, the shelf life of the product is very very short and that may be a cause for concern for some parents.
- As we deal with toddlers and kids who could turn out to be picky eaters as well, we would love if we had more choices like maybe some fruit sweeteners?
Contact:
Website: Early Foods
Facebook: Early Foods
Don’t forget to follow us on Facebook, Twitter & Instagram or subscribe to our YouTubeChannel for more information.
Instant Khichdi Mix Powder Recipe
Rayane Mithun
Parul Gupta
KSP Team
Mansi Zaveri
