When you know you are pregnant, there are a million things that go through your mind. AnxietyÂ about becoming a mom,Â plans for a room for the new baby, who to inform, what to buy…the list is endless. Amidst all this, it is perfectly natural to completely forget to invest in good maternity wear. But when jeans stop fitting and t-shirts are stretched over the bump, you know you can wait no longer. Â
Many pregnant women think maternity wear is all about waistband jeans and bulky, pillow cover tops. They will be comfortable but definitely not trendy! That is until they look at the collection at KAARYAH. KAARYAH was started two years ago by Nidhi Agarwal because she was tired of never being able to find a business outfit that not just fit her body type but also flattered her and made her feel different. There were just no brands making business wear to fit the Indian silhouette. That was when she decided to create Kaaryah.Â
What it is?
KAARYAHÂ started out primarily as a women’s western wear brand. They take pride in styling CEOs and top women executives with chic, stylish trendy clothes that help them put their best foot forward. They are inspired by the power and charisma every woman exudes whatever her job may be. KAARYAH wants to bridge the gap between being stylish and comfortable and they want to make sureÂ no woman shopping for their clothes has to choose between the two.Â
After achieving success with western wear, KAARYAH has channeled the same mantra of comfort into maternity wear. Their maternity collection is for the modern, style conscious woman. The kind of woman who is working through her pregnancy, and needs to look impeccable at work. The kind of woman who is proud of her baby bump and wants to dress it up. KAARYAH believes in trendy maternity wearÂ for all sizes. You can shop for clothes in 18 sizes! Their clothes are stitched to perfection with elastics and tummy supporters and offers complete comfort for any expecting mother. The outfits are made of stretchable viscose jersey fabric to offer the best fit possible.
The current collection:Â
It is light and perfect for any occasion be it a lazy day at home or a day loaded with work. The inspiration to create a maternity wear line came from the fact that KAARYAH believes women are beautiful in whichever size they are.Â
What we likeÂ
- That their maternity wear does not mean loose fitted, shapeless wear.Â
- Their western wear line is available in 18 sizes, so there is no question of one size fits all.
- That customers are allowed to shop according to the problem they want to eliminate like bust minimizers, or curvy bottom, etc
What we don’t like
While it is true that pregnant women working in the corporate sector need to dress formally to work, KAARYAH’s maternity line doesn’t include a lot of empire waists but has skinny fit pantsÂ and dresses that tie at the waist. Not sure how much comfort that would offer to an expanding belly.
The maternity wear ranges from Â Rs.1500 – 3000.
Where to order from?Â
Shop online from www.kaaryah.com.
You can also order the maternity range from flipkart.com