Rob Enthralls Mumbai Parents And Kids With Epic Race Track #BuiltWithHotWheels

And in the process of motivating children- the collaboration came up with an innovative track installation, where Rob created a massive track using more than 50 boxes of track sets spanning over different terrains like City, Desert, Volcano, created with simple household items, that left the audience spellbound.
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Parents and kids in Mumbai witnessed the creative genius of their favourite Sony Music artist and icon Rob- at the Phoenix Marketcity, Kurla, on 13th November. Collaborating with Hot Wheels- the leading player in the children’s toys market through a campaign named #BuildWithHotWheels, Rob aspires to motivate children to work like real engineers and creative designers. And in the process of motivating children- the collaboration came up with an innovative track installation, where Rob created a massive track using more than 50 boxes of track sets spanning over different terrains like City, Desert, Volcano, created with simple household items, that left the audience spellbound.

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This idea of kids building over different terrains will help them learn the basics of understanding landscapes while working with different materials and techniques and this, in turn, will stimulate their imagination and creativity. Rob, a big Hot Wheels fan since his childhood, explained how endless possibilities are presented to today’s kids to learn. Rob also plans to host a fun contest for kids where they can send in pictures and videos of the futuristic cities they build with Hot Wheels Track Builder Set.

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Watch this video below to see how Rob builds worlds around his race tracks using simple household items. This Children’s Day- this should serve as an impetus for your kids to think outside the box and get creative!

This post is in association with HotWheels

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