The Pinwheel Project In A New Avatar! Check It out!

2020 has been a very stressful year and all of us, including our children, are deprived of what we like to do. But who said we can’t experience shopping the way we did? The Pinwheel Project is back again and this year it’s going to be a DigiEdit. Check it out!

2020 has been a very stressful year and all of us, including our children, are deprived of what we like to do. But who said we can’t experience shopping the way we did? Wouldn’t you want to treat your li’l ones with some presents? 

Pinwheel has always delivered their promise and year after year it has proven that it is a one-stop platform for parents to buy everything they need for themselves and children. After back-to-back successful editions, this exclusive exhibition is back with its first-ever online pop-up shop with over 55+ local brands handpicked and curated to represent the best of India’s brands. With a motive to give great opportunities to local brands, their ‘vocal for local’ approach this time encourages brands that are homegrown. Wouldn’t you want to know more about this?

What is Pinwheel Project?


The Pinwheel Project was conceptualized by 3 moms- Shouger Merchant Doshi, Ragini Vakil and Aditi Kapurwho understood what mothers need and want. They handpicked luxury brands from all over the world and bring you the chance to shop for loads of unique products and services all under one roof!

They are also the winners of the KSP Awards 2018 for the Best Shopping Exhibition. 

How is it different this year?

Shopping for baby essentials, needs, and amenities, all this under roof is every parent’s dream come true! In order to create a fun and safe way to achieve this, three passionate working women – Shouger Merchant Doshi, Aditi Kapur, and Ragini Vakil decided to make these resources more accessible with the Festive DigiEdit starting from Thursday, 17 September until Sunday, 20 September. “Parents look forward to attending Pinwheel Project’s bi-annual edit because they can find everything under one roof. Due to the outbreak of coronavirus, parents have resorted to ordering all their children’s needs online. Children grow at a rapid pace and there will always be parenting needs one requires to fulfill and the DigiEdit is just that chance to get hand-picked well-curated options to your doorstep,” says Shouger Merchant Doshi, co-founder.

Turning adversity into opportunity, they’ve come together to bring you every kid retail category under one roof, so that you get ready to shop to your heart’s content this month. “We have worked extremely hard for the last 6 months to curate a functional, picturesque, and user-friendly portal to provide parents with an interface that they can enjoy shopping,” says Aditi Kapur, co-founder. Their curation involves everything from apparel, accessories, bedding, decor, toys and games to daily child essentials.

What to look forward to?

At Pinwheel Project you will look forward to 55+ brands such as:

“With the festive season coming up and the economy opening up, we are always going to be in need of items for our children and from the plethora of items available on various e-commerce websites, we wanted to provide a trusted and well-curated forum”, Ragini Vakil, co-founder. So are you ready to shop till your drop?

P.S : They will be running various offers, discounts, coupon codes and early bird rates. Be the first one to tune in. Curated by mothers for mothers, you don’t want to miss out on this!

When:- 17th September – 20th September 2020

Timings: All Day (24 hours)

Entry: Free

To access the DigiEdit: Click here


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