Gone are the old days when only cartoon prints and comfy hand-me-downs counted as kids’ fashion.
When my kids were growing up like every other mom I was always on the lookout for comfortable clothing but there was always a limited variety. I recently wanted to pick up some clothes for my 3-year-old niece and I was just amazed to see what was available for these little tots now!
One particular brand that caught my eye for being different and eye-catching was Poppabums – India’s only Pop Art inspired clothing range for kids. This has now become my favourite brand to shop at for my little niece. My sister loves it when I get the little one outfits from Poppabum – no more only pastels and pinks for her!
Let me tell you more about it.
What Is Poppabum?
Ananya Sharma, founder of Poppabum was trying to find clothes for her 3-year-old son one day. Like all moms, she wanted to dress him in something comfortable but that was special and different. Looking at his cupboard she just saw different versions of wild animals, construction vehicles, unicorns and rainbows. How boring was that!. That’s when the idea of Poppabum, ‘popped’ into her mind.
Why should adults have all the fun? Why should kids be dressed in the same old stereotype pastels – blue for boys, pink for girls? Why should small people sport boring motifs of plants, animals and trains)?
What Is Special About Poppabum?
- What does every parent look at when we buy clothes for our babies? How soft and comfortable the fabric is. The Pops (it’s what each outfit is called) are candy floss-soft and designed by outstanding creative minds – pop artists from across the world and are ‘Made in India’.
- We just love the beautiful pops of colour each clothing article displays and the sassy words to match the free-spirited nature of the kids
- From the food we eat to the skincare products we use for everyone in the family, going environmentally conscious and organic is the right way forward. So why not for your child’s wardrobe too? Poppabum outfits are crafted with GOTS certified organic cotton, with each piece consciously produced in limited collections to preserve the quality of the exclusive designs.
- I loved to put my kids in little jumpsuits. They look adorable with their diaper stuffed bottoms hanging behind, But it was a nightmare for me to change them. If you buy a Poppabum garment, all their jumpsuits have a uniquely located zipper which makes it super easy to change diapers – no need to remove the entire jumpsuit. No buttons, snaps or strings attached – literally.
- The Pops are then packaged in attractive metallic pouches that are re-usable and sustainable. Now that is such a cool idea! We’re all for sustainable and reusable options!
If you are looking for clothes for kids in the age group of 0-4 years, then you should definitely check out this brand.
Where can you shop: Poppabum
Instagram: Poppabum
Janani S Koushik
KSP Team
Aditi Malik
