Mattel Introduces Its First Barbie With Down Syndrome

If you are a millennial, you are more than well acquainted with the global sensation that is – Barbie! If I ask you to describe a Barbie doll in 3 words it would probably be- Beautiful, skinny and perfect. But it’s not our fault, because we grew up with those dolls. However, over the years, Mattel has successfully added “inclusivity” in their ethos. And we started to see changes- positive changes. With black Barbies, plus-size Barbies and now they have increased their reach.

We are all realising the ‘power of play’ and the values and skills it can teach kids. Mattel, Inc. has realised this too and announced today the addition of a Barbie doll with Down syndrome, created to allow even more children to see themselves in Barbie, as well as have Barbie reflect the world around them. The Barbie doll with Down syndrome is meant to inspire all children to tell more stories through play.

What Led Mattel To Launch This?

‘Representation’ is very important and we are beginning to see the world take it more seriously and responsibly, whether it is sports, media industry, business and so it is time, this came in toys too. It feels nice when kids can see themselves in the toys they play with. Barbie has long been a model for inspiration, and shows no signs on stopping.

And additionally, to ensure the doll accurately represents a person with Down syndrome, Barbie worked closely with the National Down Syndrome Society (NDSS). NDSS’s guidance and real-world experiences informed the design process from start to finish, including the doll’s sculpt, clothing, accessories and packaging. This shows that Mattel is really committed to the process and not for the popularity. The close partnership ensured the Barbie team celebrated individuals with Down syndrome through a doll that would immediately connect with the community.

What Will This Do?

It will help start conversations abut these topics and help kids be more informed. As for kids with down syndrome, they will feel happy to “be seen”, to be “represented”. It will make Barbie more relatable to them. And the notion of being “perfect” will not bother kids anymore. Because being perfect is being yourself. This is a step in the right direction!