Why Brands Need To Respect & Value Parents’ Trust

Swipe left to read more about these successful mompreneurs in our exclusive #MomBoss series. 
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Kidsstoppress will feature a series of successful entrepreneurs in the parenting and childcare segment- the ones who have worked hard to establish a brand that is helping parents in #SimplifyingParenting and living their dreams.

How do they do it? What is their inspiration? What prompts them to cater to the littlest of their customers in a way that creates an impact? We ask them all of this- that will help inspire fellow moms to think big and follow their footsteps into the world of business and passion. Scroll down to read more about these successful mompreneurs in our exclusive #MomBoss series. 

This week, Shruti Batra- the founder of Tumble House- one of Delhi's most popular indoor play areas and 2-time winner of the Best Indoor Play Area-Delhi category in KSP Awards, tells us her story of what it takes to be a successful mompreneur. 

Among moms in the capital city who are hunting for safe options for their kids to spend time, learn and grow- this mom went ahead, followed her passion and created her own brand. With a diploma in Modern Montessori Education from MMI, Shruti Batra knew that the children's market was her calling. "I was always passionate about starting my own brand and business in a market that was child-centric", she tells us. With loads of passion and family support, Shruti along with husband Karan Batra set forth to start Tumble House, in Rajouri Garden- the heartland of Delhi that was a big and difficult market to break into. 

"The idea came to me when I had some work exigency and realized there is no place that I could trust my child with where he could just play and be himself and an environment where my child can be happy and safe for a few hours", says this Delhi mom and we can only nod in agreement. With a dream to create her own identity and provide an opportunity for fellow women, Shruti founded Tumble House in 2015 and looks back at her entrepreneurial journey as she discusses it with us in this KSP Exclusive series, #MomBoss. 

Why today's parents need support and not your judgement:

The intention behind starting a play area in one of India's busiest cities was clear- to help kids and parents be happy! And who better than parents to understand the needs and struggles of a fellow parent? Shruti explains why Tumble House focusses on safety and entertainment for kids. "We live in a busy and competitive world. Parents have dreams and ambitions while having their kid’s best interest at heart. We try to help them be balanced with parenting without having to compromise", she says.  

And in a field that requires understanding what today's kids need, what parents are on the lookout for providing the same, Shruti echoes successful mompreneurs when she says "Growing a brand is a lot like raising a baby. You birth it, nurture it and watch it grow!", she says beaming with pride. On her interactions with fellow parents and kids, both as a mom and an entrepreneur, she ensures she puts back her learnings into the brand she has grown. And that's what has helped Tumble House grow in popularity among Delhi parents and kids. 

The one non-compromising factor:

Dealing with parents and kids is no child's play and Shruti understands it best. "Our primary focus is on providing quality care and entertainment that helps win parent's trust. Personalised set up with genuine connections and interactions with parents and kids is what sets us apart", Shruti explains. "We primarily focus on quality and trust. The key to our success has been that we are a very personalized setup. We make genuine connections with parents and kids that help us understand their needs better and deliver accordingly". And that, we agree is the USP of a successful brand in a competitive market in India. 

We always ask mompreneurs for tips and tricks to inspire and motivate fellow mommies who want to start something they are passionate about. At the end of the day, it is all about striking the right work-life balance, isn't it? Shruti swears by dreaming big when we ask her about this. "Your dream matters- and remember, you can do it", she says. Moms- are you listening? In a market that is flooded with new brands and names day in and day out, earning the trust of parents and kids is not an easy task. That's where parenting platforms like ours and KSP Awards lend a helping hand, according to Shruti. "From giving us the right exposure to lending the much-needed credibility to our brand, we are extremely thankful to parents and KSP Awards for helping us win the Best Indoor Play Area category twice in a row", she says with excitement in her tone. Parenting in an era where such platforms and websites exist is a blessing in disguise, say most mompreneurs and that makes us happy. "Kidsstoppress helps parents make informed decisions about child care and I'm glad I live in an age where you can go to these websites for help and guidance, as a parent", she tells us. 

Innovation and adapting to the latest technological advances has become an absolute necessity among today's businesses and Tumble House have understood the importance of this. From being active on social media to attracting new clients to using technology to help parents keep track of their children during visits to Tumble House, the owners are doing it all. And with pollution being the much-discussed topic in Delhi, the brains behind Tumble House know exactly what the parents expect and have installed high-quality air purifiers in their centres to ensure that play doesn't come at any cost to the little ones. That extra attention to detailing is what we believe sets apart a brand from the rest. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kidsstoppress | Parenting (@kidsstoppress) on

What Tumble House does:

  • Started in 2015 by Shruti Batra, Karan Batra and Meera Batra. 
  • Based in Rajouri Gardens, Delhi. 
  • Have carved a name for themselves among parents of tiny tots as a fun entertainment centre and indoor play area. Is also a preferred choice to host birthday parties for kids.
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