Parents, go ahead and confess. Do you always head straight to the Superheroes and Hotwheels section in the store when you plan to buy something for your little Prince? And pink it is- for the little girls, right?! We settle for a gender divide, right at the tender age and stem some serious thoughts into the innocent minds, don’t we?!
Just a couple of days ago, 5-year old Alice Jacob made it to the news with her heartfelt letter to GAP, asking leading retailers to rethink their separate line of outfits for boys and girls. Read the cute letter here:
Dear Gap,
My name is Alice Jacob and I am almost 5½ years old. I like cool shirts like Superman and Batman shirts and race car shirts, too. All your girl shirts are pink and princesses and stuff like that. The boys’ shirts are really cool. They have Superman, Batman, rock-and-roll and sports. What about girls who like those things like me, and my friend Olivia?
Can you make some cool girls’ shirts please? Or, can you make a ‘no boys or girls’ section — only a kids’ section?
Thank you,
Alice Jacob
Another viral video that’s winning that hearts of parents all over is Brooke Bond Red label’s new ad campaign for Women’s Day. Moms of boys- you need to get your
The ad aims at dissolving gender stereotyping by pushing out the message of togetherness. The ad film titled ‘A boy who girls like’ tries to tackle the issue of gender stereotyping, throwing light on the type of toys played with by boys and girls.
You may also like: Why Need To Parent Beyond Pink And Blue!
Watch the ad and raise your little man to become a ‘boy who girls like’!
You may also like: Lego: Breaking Gender Stereotypes, One Figurine At A Time!Â
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Mansi Zaveri
Janani S Koushik
Parul Gupta
KSP Team
Janani S Koushik
Janani S Koushik
