We know how kids love their toys collection. My li’l girl makes sure she feeds her Barbie, dresses her up and even reads bedtime stories for her! When these dolls can serve as your child’s buddies and best companions, why not make them your child’s role model too?!
Based on a global survey of around 8000 mothers, it was found that around 86% of moms were concerned about the role models their children were exposed to and the impact it had on the young minds.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
— Barbie (@Barbie) March 6, 2018
To celebrate International Women’s Day, Mattel announced a new line of Barbies based on women who are doing awesome things around the world. These women achievers are from diverse backgrounds such as sports, food, film and physics and others. Titling it The Inspiring Women™ Series, the collection pays tribute to “incredible heroines of their time; courageous women who took risks, changed rules” to inspire our children and to serve as role-models cum playmates!
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The 14 modern-day women role models represented are named as Sheroes “in celebration of their roles in expanding the possibilities for girls everywhere”. The collection includes the 3 women who have created a wide impact across the globe over the years- aviator Amelia Earhart, artist Frida Kahlo, and mathematician Katherine Johnson. The Sheroes collection isn’t yet available for sale while the 3 inspiring women from history are available for sale on the Mattel website and are priced at $29.99 each.