We often wish our kids have an easy life. We try our best to protect them and keep them at bay from all the difficulties life may pose. But we forget that life isn’t easy and it’s not perfect. And our kids will face challenges and will learn to grow from them. This is exactly what the Bournvita Ad successfully shows its viewers.
The ad begins with a panicked mom entering the hospital to find her young son in a wheel chair with a cast on his leg. And like every other parent she wishes to help her child be happy and continue his life. I am sure when a lot of parents will see this ad you will go back to times when just before the biggest opportunity/competition your child got fever or a fracture or Malaria or something that would slow him down from achieving what he set out to. This parent very rightly says that If I am a part of your victory then let me be part of your difficulties too.
Bournvita has captured the insight of a parent and child bonding and the road to victory in a beautiful and insightful manner with this ad and their previous ads.
Watch here to see what it takes to achieve your goals. We suggest you watch the ad to find out.
Janani S Koushik
Parul Gupta
KSP Team
Rati Ramadas Girish
