Sponspored post: Lifebuoy help a child to reach 5

So, taking forward the cleanliness factor worlds leading healthy soap brand, Lifebuoy is on a mission of spreading the importance of hand washing habits among the kids around the world. Every year over 2 million kids under the age of five lose their lives due to diseases like Diarrhoea and Pneumonia, which can be prevented by inculcating simple hand washing habits among the kids.

Being fit is a key to youth development. With the new generation hardly even having time to eat, they do tend to ignore their basic habits of maintaining cleanliness. Especially the kids, itâ€™s very important for us parents to look after them to have a healthy yet clean environment around them. As parents we should tend to inculcate the important cleanliness factor among them so as for them to have a healthy future.

So, taking forward the cleanliness factor worldâ€™s leading healthy soap brand, Lifebuoy is on a mission of spreading the importance of hand washing habits among the kids around the world. The main aim of this mission is to help more kids reach their 5^th birthday.

Every year over 2 million kids under the age of five Â lose their lives due to diseases like DiarrhoeaÂ and Pneumonia, which can be prevented by inculcating simple hand washing habits among the kids. Our perspective to handwashing is very urban and we rarely see it as a threat to life. But the story is not always restricted to an urban scenario only.

Every year the brand adopts a village around the world and teaches them the importance of healthy hand washing habits. This year taking forward their social cause they have extended their helping hand to Bitobe located in Indonesia.The simple act of hand washing can prevent many life-threatening diseases like diarrhoea and pneumonia. Last year,Â LifebuoyÂ adopted Thesgora, India and by teaching healthy hand washing habits, reduced incidents of diarrhoea from 36% to 5%.

By the year 2015 the brand aims to inculcate healthy hand washing habits among all the kids and also the adults, so that they can instill the same in their children.

Bollywood celebrities like Kajol have also supported the cause and we hope even you can take forward the brands initiative by instilling the importance of clean hands within the kids.

Do your part to help children reach their birthday by sharing this video and Utariâ€™s story on social media withÂ #helpachildreach5

For more details visit;

Youtube: Lifebuoy

Website: Lifebuoy

Facebook: Lifebuoy

Twitter: Lifebuoy