This is what it means when you don’t let moms breastfeed in public

The breast feeding ad designed by the two art students namely Johnathan Wenske and Kris Haro, of the University of North Texas has created quite a stir online. The campaign called When Nurture Calls Features a series of three advertisements displaying proactive images of the mothers nursing their babies in public toilets. But, as these ads went viral on Facebook the two students are being heavily criticized for their work for displaying trashy images and bearing women as sex objects.
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This brilliant ad took me back in time. Almost 5 years back when I worked full time and pumped each day at work (Check here for breastfeeding guide for working moms). With the lack of a nursing room in our office most women pumped milk in the washroom. By the second one I was quite chilled out and probably fed everywhere at a restaurant, beach, parks or just about anywhere. Yes India is different and women here are very guarded and shy because of the kind of people around.  But the fact is where do moms go if they need to feed their kids at a public place. A lot of malls now have nursing rooms but that’s it. Mothers who feed in public do face a lot of discrimination. While India is still far from such bills what is important is to urge mothers to breastfeed and not to shy away from taking their kids out with the lack of infrastructure in feeding facilities.

Breast feeding adv1

 

Breast feeding adv 2

 

Breast feeding adv3

The breast feeding ad designed by the two art students namely Johnathan Wenske and Kris Haro, of the University of North Texas has created quite a stir online. These ads were designed by the students as a part of their class projects that required them to take up a social issue or a product.

The controversial breast feeding adv

The campaign called “When Nurture Callsâ€_x009d_ Features a series of three advertisements displaying proactive images of the mothers nursing their babies in public toilets. Also, these ads are enveloped with texts saying “Private dining. Would you eat here?â€_x009d_ Others ask, “Bon appétit. Would you eat here?â€_x009d_ and “Table for two. Would you eat here?â€_x009d_

These controversial ad tends to support the breast feeding litigation in Texas.

But, as these ads went viral on Facebook the two students are being heavily criticized for their work for displaying trashy images and bearing women as sex objects. The campaign featuring young moms also urges younger mothers to breastfeed.

So what do you think is this advertisement controversial or is it a good one for generating public awareness. Share your views with us [email protected] or Facebook & Twitter.

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